POT & RICE - Soho

Location: Soho - London

Status: Complete

Sector: Food & Beverage

People: Main Contractor: CDS wilman | Signage Contractor: Sign Chain 

A modern take on a traditional Chinese Restaurant & Tearoom

It has been a true pleasure collaborating with the client throughout the journey of bringing this brand to life. What started as a shell unit has transformed into one of the most popular restaurants in the new Elephant and Park Development. But Pot & Rice didn’t stop there—we also had the privilege of assisting with their exciting new location in Soho, continuing to build on their growing success.

Shopfront AFTER

Shopfront BEFORE

We wanted the branding to be bold and unforgettable, drawing inspiration from the charm of traditional tea rooms. To achieve this, we kept the material palette minimal, allowing the vibrant neon signage to take center stage. By seamlessly transferring key design elements from the original location to the new Soho site, we were able to create a cohesive yet fresh atmosphere. It was incredibly rewarding to see how easily the interior assets translated, resulting in a truly iconic look that perfectly encapsulates the brand’s identity.

Interior Photographs