Urban Elephant Festival 2022

Location: Elephant & Castle, London

Services: Graphic Design, Branding

Status: Complete

Sector: Community

People: Urban Elephant Festival | Get Living | Elephant Park | Castle Square | Folio | L&G | Southwark | Notting Hill Genesis

Design Guidelines

Elephant and Castle's Community festival of diverse art, music and dance

When we were first approached to create the brand for the Urban Elephant Festival, it was still in its early stages. Fast forward a few years, and the festival has blossomed into one of the most anticipated events of the summer!

Backed by the support of the local council, funding partners, and developers, this vibrant weekend has become a cornerstone of the Elephant and Castle community. It offers a unique opportunity for locals and Londoners alike to come together, celebrating the rich tapestry of cultures that define the area. Through dynamic artistic performances, the festival highlights the beauty of tradition and the power of shared experiences, cementing its place as a cherished cultural celebration.

Urban Elephant is an inclusive, community-driven, family-friendly festival that’s free for all to enjoy. It brings together the best of urban culture, showcasing a vibrant mix of food, art, music, dance, and comedy.

The festival is a reflection of the diverse, beautiful communities that surround us. Our branding seeks to blend the old with the new—connecting people and businesses while celebrating the vast spectrum of diversity and culture in the area.

Our brand voice is welcoming, respectful, encouraging, and playful—empathetic, warm, and friendly. Everyone is invited to join us for this three-day celebration.

Our colour palette captures the lively spirit of the festival, featuring vibrant hues like Paprika Red and Saffron Yellow, symbolising the energy, culture, and joy that fill the air during our celebration.